Led by Cheryl Appleton, consultant, strategist, super-connector and 2025 Foodism ICON Award winner for Mentorship. Known for guiding founders through growth, distribution, sales expansion, and business transformation.
Because Most Founders Don’t Need More Information — They Need a Strategy That Actually Works
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Action plans that cut through noise and show you exactly what to do next
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Executive-level strategy without the full-time cost
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Built-in accountability so progress becomes consistent, not sporadic
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Guidance calibrated to your growth stage—startup, scale, or turnaround
CHOOSE THE LEVEL OF SUPPORT YOUR GROWTH DEMANDS
PROGRAM B
The Momentum Advisor
Strategic Access & Guidance to Keep You Moving
For founders who move independently and want a trusted advisor to keep momentum steady.
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Decision support, understanding partnerships, channel strategy, and managing relationships with agencies, brokers, and distributors.
WHY WORK WITH
STRAGENTIUM?
REAL-WORLD EXPERTISE, NOT THEORY.
STRAGENTIUM is built on lived experience in the food and consumer goods industry — not abstract frameworks. With decades of leadership across F&B, retail, CPG, supply chain, and founder ecosystems, I bring the kind of insight that only comes from being in the trenches with brands. From scaling operations to navigating distribution and accelerating sales, my approach is simple:
clarity over complexity, strategy over guesswork, and execution over overwhelm.
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20+ years in F&B, retail, and consumer goods — spanning manufacturing, procurement, supply chain, and operations
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Hands-on experience scaling multiple founder-led brands
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Track record of measurable outcomes across visibility, distribution, revenue, and operational discipline
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Trusted by founders, retailers, buyers, and industry partners across Canada’s food ecosystem
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Founder of Canadian Women In Food, giving unique insight into the growth patterns, barriers, and opportunities shaping the sector today
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Recognized by Foodism as the 2025 ICON Award winner for Mentorship, a testament to the impact and guidance behind the work
CLIENT WINS
Strengthened wholesale and foodservice positioning, established consistent category presence, and improved B2B visibility through national trade events and structured outreach
Hi, I’m Cheryl — Your Strategic Growth Partner
I’m a consultant, strategist, and super-connector with over two decades in food, retail, CPG, and founder-led business growth. As the Founder of Canadian Women In Food and the 2025 Foodism ICON Award winner for Mentorship, I bring real-world operational insight and a people-first approach that helps founders move faster with clarity and confidence.